Browse the pack
A collection you can search
Breed, trait and sorting controls reveal the logic behind the character system while keeping the artwork central.
A character system built to become a world.
Poco Pups is a large-scale illustrated character system and interactive collectible world, originally created through NFT technology within NFTY Studios.
BIGGFISH’s role: creative direction, character-system design, brand and web direction, and interactive world-building.
At a glance
Project snapshot
- Original format
- A character collection and story world distributed through NFT technology.
- Studio role
- Creative direction · Character-system design · Brand and web direction · Interactive world-building
- Working archive
- A searchable gallery, Build-a-Pup, lore archive and small browser games remain online.
- Current state
- Original collection archived · interactive world online
Poco Pups / Motion studies
The characters move.
Five short loops. Muted by default; switch on sound for one at a time. Scroll to see all five on smaller screens.
01 The project
More than a set of profile pictures
The design challenge was to make three breed families and modular traits read as one world—and make the resulting archive navigable beyond its original NFT format.
Poco Pups was conceived as a 10,000-character collection built from three breeds, modular traits and a shared story. The preserved production archive contains 9,999 numbered image and metadata pairs, running from #1 through #9999.
The original collection is archived. The characters, finished artwork and interactive world remain intact while the property’s next chapter is still being considered.
02 Character system
Three breeds, one visual language
Each breed needed a recognizable silhouette before costumes, expressions and accessories were added. The result holds together as one world without making every character feel interchangeable.
03 Designing at collection scale
Variation had to feel authored
The system combined backgrounds, expressions, clothing, headwear, masks and breed-specific details. Layering rules created breadth, while the underlying drawing style kept the collection recognizable.
The montage is a sample from the preserved production set. It shows range without turning the case study into a claim about sales, ownership or market performance.
04 Identity and presentation
The world needed its own visual voice
The identity combined a defiant hand-painted wordmark with the laser-eyed Chihuahua insignia. Historical web and campaign compositions extended that energy into the original launch presentation. They are shown here as design artifacts, not as a current offer.
05 Interactive world
The collection became something people could explore
The current archive makes the artwork searchable and playable. Visitors can filter the pack, inspect traits, build a character, read case-file lore and open a set of small browser games.
Build-a-Pup
The builder lets visitors choose a breed and work directly with the visual traits that formed the collection.
Lore and case files
Story entries extend the pups into an illustrated world without presenting old roadmap ideas as current commitments.
06 What the project shows
A different medium, the same collection thinking
Poco Pups connects character design, identity, production rules, metadata, search, interface design, storytelling and lightweight games. That range is the point: the work changes medium, but it still depends on a coherent visual system.
A strong character world needs rules sturdy enough to create thousands of variations and distinct enough to make each one worth looking at.
The archive is still online